Barbara D’Arcy: American’s Most Famous Unknown Decorator

March 18, 2019

For decades, Barbara D’Arcy’s extraordinary and exuberant “model rooms” at Bloomingdale’s were the toast of the town. The late decorator upended conventional style and established a bracingly new visual lexicon that endures to this day.

Traditional sofas paired with steel-frame chairs. Wicker baskets atop Lucite side tables. African sculptures alongside French antiques. If you’ve ever been wowed by a home’s bewitching mix of unlikely elements, you likely have Barbara D’Arcy to thank for it. And yet, odds are you’ve never heard of her. In an age of online shopping, it’s not easy to grasp D’Arcy’s influence. But her radical ideas about what should be sold, and how, revolutionized the retail home-goods landscape and influenced a generation of designers and tastemakers. Back before our current century, before the early 2000s reign of Domino and Lucky and the rise of mass retailers such as Restoration Hardware, there was Bloomingdale’s. From the late 1950s through the ’70s, the once-stodgy store on Manhattan’s Upper East Side was transformed into a trendsetting global destination (the Queen of England paid a visit).

French country details and textured plaster meet Hindu statues and polished chrome. The floors are in cocoa matting, “the material used on diving boards,” D’Arcy said.

D’Arcy was central to this metamorphosis. “If Barbara D’Arcy isn’t a household name, she certainly should be,” wrote the legendary retailer Marvin Traub in his 1993 memoir. But as he knew, D’Arcy’s force was like a weather front: Indomitable, pervasive, yet invisible. In time, everyone knew what they liked, they just didn’t know who’d made them like it.D’Arcy was born in New York City in 1928 to an art-teacher mother and a father who managed a moving and storage company that gave him a keen eye for furniture. They took their daughter for long walks through the city, looking at antiques shops and instilling in her a unique sense of style—“not school-taught, but city-bred,” as Traub put it.

In 1952, after graduating from the College of New Rochelle with a degree in art, D’Arcy started work as a junior decorator in the fabrics department at Bloomingdale’s, a few blocks from where she’d grown up. In short order, she invented a whole new method of retail display: Rather than lining up furniture in a row, as had long been the norm, she designed entire vignettes that included everything from sofa to ottoman to rug, embarking on flights of fancy never before seen in a store and pulling in a dazzling array of references.

In one space, D’Arcy screened a loop of giant projections onto the ceiling, walls and floors and across the inflatable plastic furniture.

Soon enough, the twice-yearly reveal of her “model rooms,” as they were known, had become such a sensation that The New York Times started covering them. In its first such review, on October 1, 1958, the paper stated, “It is impossible to miss the major point of the rooms: Modern furniture can be luxurious, elegant and romantic. It all depends on the decorator.”

D’Arcy’s rooms were the original pop-up stores, open to anyone and everyone who wandered by, and people flocked to them. What she sold transcended furniture—those visitors who didn’t part with a penny still walked away with new ideas about color, pattern and taste. Take, for instance, her famous 1972 Cave Room. Inspired by the French architect Jacques Couëlle, D’Arcy dreamed up an open-plan, white-stucco fantasia, using chicken wire and spray-on polyurethane to sculpt a living-dining-bedroom space with a series of steps, a fireplace and a conversation pit filled with purple cushions (one of her favorite colors).

The deft tone-on-tone layering of lacquered walls, matte-satin upholstery and luxe fur is a masterful marriage of richness and restraint.

Bloomingdale’s model rooms were the event,” says design journalist Suzanne Slesin. “It’s hard to imagine now. People would wait and see what she did, then come shop the rooms and sometimes just buy everything there the way she had done it.”Indeed, Paula Deitz, editor of The Hudson Review, remembers walking into one of D’Arcy’s rooms in 1975 and knowing immediately that she had to have it. “I wanted my summer house to look exactly like that,” she recalls. For decades after, until it was irrevocably faded by the sun, the living room furniture at her home in Maine was covered in the same green batik that D’Arcy had originally deployed.

D’Arcy’s model rooms exuded soulfulness, even when provocative. Here, the bright white plaster and airy open plan are counterbalanced by strong, saturated hues that extend even to the upholstered ceiling.


All through the 1960s and ’70s, as upwardly mobile Americans grew increasingly interested in the expressive capacities of home decor and design, D’Arcy dreamed up ever-more fantastical living spaces. “There was nothing like it before, and there’s been nothing like it since,” remembers filmmaker and former Allure editor Joan Kron, who covered the home beat for New York magazine and The New York Times during that era. “She showed you not just the table but how to use the table. She showed you crazy things! Things you couldn’t even imagine. She was showy, but she had good taste, and she walked this fine line. She was able to synthesize Architectural Digest with North Carolina furniture and accessories from exotic places, and make something of it.”

“And,” Kron continues, “she accessorized herself like she accessorized her rooms—she was always dressed impeccably, colorfully, with the most wonderful jewelry. When we were all in pantsuits, she was wearing long Mexican skirts down to her ankles. And she didn’t give a damn that she didn’t have a model’s figure.”

No attention to detail was too small for D’Arcy. An Early American model room incorporated a period mantel design with shuttered doors.


D’Arcy also made a lasting imprint on her employees, many of whom went on to flourish in and shape the industry themselves. Mitchell Gold, cofounder and chairman of the furniture company Mitchell Gold + Bob Williams, began his career at Bloomingdale’s in 1974 selling pillows. “It was dazzling to see her brilliance,” he says. “Her model rooms were set design, she brought theater into the store. Knowing her and watching her work made me reach for the stars, reach beyond what I was capable of doing, and look for better things to do.”

The influential fashion editor and creative director Candy Pratts Price, who started at Bloomingdale’s in the mid-1970s doing window display, has similarly fond memories. “She was an incredibly creative woman, and always supportive of my spunk,” she says. “She had a fantastic office with a beautiful ficus tree—unusual at the time—and she was always dressed in Yves Saint Laurent, camel-hair capes, fabulous rings, hairdos from the salon.”

A single cylindrical storage unit was repeated to ingenious and delightfully excessive effect, stacked into architectural columns and used as desk legs and side tables.


In 1973, just two years before she was named a vice president of Bloomingdale’s, D’Arcy published her first and only volume, Bloomingdale’s Book of Home Decorating, a photo-illustrated collection of her famous rooms. For the first time, she set her decorating principles in print.

“I dislike: Imitation brick, phony wood paneling, pressed wood graining, plastic flowers and most lamps. I particularly hate period furniture that’s not true to style—whether the furniture is original or a copy. I think one should stick to the authentic in furniture as well as architecture.”

Her list of “likes” was much longer. It included rough plaster, plank floors, highly polished chrome, four-poster beds, books of every kind (“All rooms need books”), fabric-covered walls, heavy moldings, 17th-century furniture, area rugs, animal skins, “and, finally, I like lavender and orange. Together.”

Today, D’Arcy’s style is as relevant as ever. Her urge toward authenticity, wide-ranging appetite for beauty, relentless inventiveness, and fearless high-low mixing are timeless qualities that improve any room—or life, for that matter. Thanks to her, we denizens of the 21st-century take for granted that, far from being static, taste is an ever-evolving point of view. As she once wrote, “The final goal of designing and decorating a room is to create atmosphere. And atmosphere is style. That’s what it’s all about.”

Photo Research by Georgia Parker.