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How Lewis Miller’s First Flower Flash Shocked the Streets of New York

It was a blooming success.
For this Flower Flash from February 2021, Lewis Miller and his team leaned into the sweetness that Valentine’s Day brings by outfitting a Mister Softee ice cream truck at Rockefeller Center with brilliant, happy flowers. The night of the install, temperatures dropped into the teens. The crew worked through the night in the bitter cold, and even the flowers froze. Arakas Greenbaum
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